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From World Water Day to Earth Day to every day, learn more about Levi's® Water<Less® and shop the collection in Amazon Fashion stores.

Shop Levi’s® Water<Less® products in Amazon Fashion stores
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4.2 BILLION LITERS AND COUNTING

Making jeans takes a lot of H2O. Or, it used to. To help protect our precious water supply, we rolled out Levi’s® Water<Less® innovations in 2011. Since then, we’ve saved more than 4.2 billion liters from the denim finishing process (that crucial step that gives our jeans and jackets their broken-in look and feel from day one).


Shop Levi’s® Water<Less® products in Amazon Fashion stores

CHANGING THE GAME

By the end of 2020, 70% of Levi’s® denim products were being finished with Water<Less® techniques. We've also made our processes available to the public, so other factories and brands can join us in our water-conserving efforts.

WASH LESS WEAR OFTEN

You can do your part to help protect our water supply, too. Wash your Levi’s® after every 10 wears instead of every 2 to reduce water intake by 80%. Because every drop counts.

Scan the QR code to explore The H2O Virtual Pop Up